Comments on: Sacrificing standards at the altar of low prices http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/ No, reallly! Mon, 26 Nov 2007 14:11:39 +0000 http://wordpress.com/ hourly 1 By: mudskippah http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-12 mudskippah Wed, 06 Jun 2007 11:01:41 +0000 http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-12 Where did my comment go? Where did my comment go?

]]> By: mudskippah http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-11 mudskippah Wed, 06 Jun 2007 11:00:40 +0000 http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-11 I agree with Stan Lee on that one. Plus it's Kenya, it's easier for a needle to enter the eye of a camel than client to approve the budget you need. On the other hand, a low-res image on a full page newspaper ad (Telkom Kenya ads) is worse than tacky. I can bet Agency tried to get them do a photo shoot or buy stock but client would rather save a few bob for something more important than marketing. Ha! I agree with Stan Lee on that one. Plus it’s Kenya, it’s easier for a needle to enter the eye of a camel than client to approve the budget you need. On the other hand, a low-res image on a full page newspaper ad (Telkom Kenya ads) is worse than tacky. I can bet Agency tried to get them do a photo shoot or buy stock but client would rather save a few bob for something more important than marketing. Ha!

]]> By: Stan Lee http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-10 Stan Lee Fri, 01 Jun 2007 02:26:28 +0000 http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-10 Never ever start work unless the creative brief includes a budget. If your idea exceeds the budget, be creative and find a way to get the client to love the idea so much they'll find the money. Failing that, be really creative and have great ideas that rely on the quality of thinking, not a big budget. Never ever start work unless the creative brief includes a budget.

If your idea exceeds the budget, be creative and find a way to get the client to love the idea so much they’ll find the money.

Failing that, be really creative and have great ideas that rely on the quality of thinking, not a big budget.

]]> By: Vee http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-5 Vee Mon, 28 May 2007 09:45:49 +0000 http://cartooncharacter.wordpress.com/2007/05/28/sacrificing-standards-at-the-altar-of-low-prices/#comment-5 Someone in our agency opened my eyes as far as relating with Client goes. She said that first and foremost Agencies should run their business as a business and not a "let-us-make-client-happy-all-the-time" organization. When you go to a Doctor, lawyer and architect you don't bargain with the prices because you know your health, freedom and home require the best. Same way client should be made to realize that we are the experts and that we want the best for their Corporate/Brand image. But I have a feeling it's been tried before and failed miserably. Maybe one day.... Off to read the article. Someone in our agency opened my eyes as far as relating with Client goes. She said that first and foremost Agencies should run their business as a business and not a “let-us-make-client-happy-all-the-time” organization.

When you go to a Doctor, lawyer and architect you don’t bargain with the prices because you know your health, freedom and home require the best. Same way client should be made to realize that we are the experts and that we want the best for their Corporate/Brand image.

But I have a feeling it’s been tried before and failed miserably. Maybe one day….

Off to read the article.

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